فرهنگ همه‌چیز است: چگونه یک جنگجوی فرهنگی واقعی شویم و سازمان خود را به سوی پیروزی هدایت کنیم ۲۰۲۰
Culture is Everything: How to Become a True Culture Warrior and Lead Your Organization to Victory 2020

As organizational leaders and managers, we can successfully apply all of the Lean Six Sigma principles, quality ideas, and best practices we know and still fail because we have done so within a company culture utterly hostile to such endeavors. In this book, Jeff Veyera shows you how to diagnose your company’s culture in terms of its suitability for your preferred quality improvement approach and then offers guidance on how to either tailor your approach to that culture or change the culture to better suit your approach. If you’ve ever executed a brilliant initiative only to see it chewed up in the prevailing culture of your company, this book is your protection against such soul-crushing setbacks in the future.