برندسازی خلاقانه B2B (جدی میگم): ایجاد یک برند خلاق در دنیای کسب‌وکار ۲۰۱۰
Creative B2B Branding (No, Really): Building a Creative Brand in a Business World 2010

1. Cover

2. Contents

3. Acknowledgements

4. About the author

5. Foreword

6. Introduction

7. Prologue/executive summary

8. 1Getting over the stigma (B2B v B2C)

2 It’s just a badge, isn’t it? (logo v brand)

3 The customer’s always right (external perceptions)

4 Up close and personal (gathering internal support)

5 Forget the product (brand strategy development)

6 The creative platform (managing creative appetite)

7 Publish and be damned (launch)

8 Crystal balls (predicting the future, digital brands and the end of the world as we know it)

9 Bear witness

17. Epilogue

18. The Beginning