مقابله با غول های خرده فروشی: کسب برتری بر تخفیف دهندگان در سال ۲۰۱۵
Coping with Retail Giants: Gaining an Edge Over Discounters 2015

1. Cover

2. Title

3. Introduction

1   Preopening Preparations

2   Retail Marketing Strategy Development

3   Fitting into Multilayered Retail Competition

4   Major Trends in the Retailing Sector Which Independents Must Know

5   The Retail Evolution

6   Capitalizing on Market Potentials

7   Consumer Behavior and Retail Strategy

8   Strategy Alternatives

9   Developing, Measuring, and Managing Store Image

10   People Are Our Strength

11   We Must Communicate with Our Market

12   Developing a Merchandise Mix

13   Pricing Strategies

14   Being Connected to a Supply Chain

15   Store Performance Evaluation

19. Postscript

20. References

21. About the Author

22. Index