مطالعات موردی در بازاریابی خدمات مالی ۲۰۱۴
Cases in Marketing Financial Services 2014

1. Front Cover

2. Cases in Marketing Financial Services

3. Copyright Page

4. Table of Contents

5. Preface

6. PART 1: Marketing Financial Services: An Overview

7. PART 2: An Introduction to the Case Studies

8. PART 3: The Case Studies

9. Case 1. Allied Building Society

10. Case 2. Allied Irish Banks

11. Case 3. Banking in Italy

12. Case 4. Banking in Japan

13. Case 5. Borders Investment Managers

14. Case 6. Citibank Japan

15. Case 7. Deutsche Bank and Morgan Grenfell: a cross-border acquisition

16. Case 8. Distribution Bank PLC

17. Case 9. The distribution of collective investments in France

18. Case 10. Distribution of life assurance, pensions and investment products

19. Case 11. Dominion Insurance

20. Case 12. Empire Mutual

21. Case 13. Environmental change in the UK building society sector

22. Case 14. Failed building society mergers

23. Case 15. Halifax Building Society1

24. Case 16 Lloyds Bank and professional introducers

25. Case 17. The London Potato Futures Market

26. Case 18. The mortgage market in the United Kingdom

27. Case 19. Munich Reinsurance

28. Case 20. National Barmidwest Bank

29. Case 21. Preston and Lancaster Building Society

30. Case 22. Pricing dread disease insurance

31. Case 23. Prudential Property Services1

32. Case 24. Royal Bristol Insurance Company

33. Case 25. Regional Bank of Northern England

34. Case 26. Teachers Assurance

35. Case 27. Taiyo Kobe Mitsui Bank

36. Case 28. TVG Bank

37. Case 29. Trailblazer Card

38. Case 30. Webb Walker Bruce Accountants

39. Case 31. West of England Bank

40. Case 32. Youth markets for financial services

41. Glossary

42. References

43. Index