روندهای کسب‌وکار در عمل: ۲۵+ روندی که سازمان‌ها را بازتعریف می‌کنند ۲۰۲۱
Business Trends in Practice: The 25+ Trends That are Redefining Organizations 2021

WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022!

Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike

Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.

In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.

• Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores:
• Crucial business operations trends that are changing the way companies conduct themselves in the 21st century
• The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype
• Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends

Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.