ایجاد ارزش برند به روش پلی بوی ۲۰۱۶
Building Brand Value the Playboy Way 2016

1. Cover

2. Contents

3. List of Illustrations

4. Foreword

5. Preface

6. Acknowledgements

7. Introduction: Warning: This Book is Not about Sex

8. Part I: Reinventing an Industry—The Years up to 1959

9. Part II: A Brand Rises Despite the Naysayers—The 1960s

10. Part III: A Brand Goes Global—The 1970s

11. Part IV: A Brand in Decline—The 1980s

12. Part V: Reinventing a Brand—The 1990s

13. Part VI: A Brand Rises Back to the Top—The 2000s and the Future

14. Bibliography

15. Index