جهش برند: برندهای بازارهای نوظهور چگونه جهانی خواهند شد ۲۰۱۳
Brand Breakout: How Emerging Market Brands Will Go Global 2013

1. Cover

2. Title

3. Copyright

4. Contents

5. List of figures

6. List of tables

7. Preface

8. Acknowledgments

9. Introduction

10. One: The Asian Tortoise route: migrating to higher quality and brand premium

11. Two: The business to consumer route: leveraging B2B strengths in B2C markets

12. Three: The diaspora route: following emigrants into the world

13. Four: The brand acquisition route: buying global brands from Western multinationals

14. Five: The positive campaign route: overcoming negative country-of-origin associations

15. Six: The cultural resources route: positioning on positive cultural myths

16. Seven: The natural resources route: branding commodities in four steps

17. Eight: The national champions route: leveraging strong support from the state

18. Conclusion

19. Appendix

20. Notes

21. Index