افزایش فروش: افزایش سود… بدون خالی کردن حساب بانکی ۲۰۱۱
Boosting sales: Increasing profits…without breaking the bank 2011

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:

Looking at your current sales and working out where you want to go next
Making sure you're meeting a need
Playing to your strengths
Looking at your prices (and how you present them)
Talking to and nurturing your existing customers
Looking for new customers
Responding promptly to prospects
Improving your post-sales service
Working to guarantee repeat sales

'a great little package' The Bookseller