کتابچه راهنمای نامه های تجاری AMA ۲۰۱۲
AMA Handbook of Business Letters 2012

Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. With the understanding that consistently professional correspondence is essential to success in any industry, The AMA Handbook of Business Letters offers readers a refresher course in letter-writing basics--including focusing the message, establishing an appropriate tone, and getting your readers' attention. You'll also receive tips that apply to all written forms of communication on things like salutations, subject lines, signatures, and formatting. Jeffrey Seglin, communications director and professor of Harvard University's graduate and professional school, and author Edward Coleman provide over 370 customizable model letters, divided into categories reflecting various aspects of business such as sales, marketing, public relations, customer service, human resources, credit and collection, purchasing, permissions, and confirmations.With helpful appendices listing common mistakes in grammar, word usage, and punctuation, the latest version of this adaptable book--extensively updated with more than 25 percent new material--will assist professionals through every conceivable business correspondence with confidence.