همه چیز در راه اندازی: راه اندازی ایده جدید زمانی که همه چیز روی خط است ۲۰۱۴
All In Startup: Launching a New Idea When Everything Is on the Line 2014

1. Cover

2. Contents

3. Title

4. Copyright

5. Dedication

6. Foreword

7. A Letter from Thom Ruhe

8. Introduction

9. Chapter 1: First Appearances Can Be Deceiving

10. Chapter 2: You’re Not Fooling Anyone

11. Chapter 3: You Can’t Sell Anything by Doing All of the Talking

12. Chapter 4: It’s How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing

13. Chapter 5: The Real Pros Don’t Play Every Hand

14. Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matter to Your Business

15. Chapter 7: You Won’t Find a Mentor if You Don’t Ask

16. Chapter 8: Put Your Customers and Their Needs before Your Vision for a Solution

17. Chapter 9: Don’t Gamble—Use Small Bets to Find Opportunities

18. Chapter 10: Even Experts Need to Prepare for New Terrain

19. Chapter 11: People Don’t Buy Visionary Products; They Buy Solutions to Their Problems

20. Chapter 12: Only Customers Can Tell You if You’ve Found a Problem Worth Solving

21. Chapter 13: Hoping and Praying for Luck Is Not a Strategy

22. Chapter 14: It’s Never Too Late to Test Your Assumptions

23. Chapter 15: The Secret to Customer Interviews Is Nonleading, Open-Ended Questions

24. Chapter 16: The Only Way to Get Good at Customer Interviews Is to Practice

25. Chapter 17: Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right

26. Chapter 18: Don’t Pivot to a New Idea without Testing Your New Assumptions

27. Chapter 19: Save Your Chips for When You’ll Need the Least Amount of Luck to Win

28. Chapter 20: Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day

29. Chapter 21: Test Your Assumptions before Committing Any Resources to an Idea

30. Chapter 22: Luck Can Be Engineered if You Take Emotion Out of the Equation

31. Chapter 23: Every Successful Entrepreneur Has More Failures than Successes

32. Chapter 24: The Harder You Work, the Luckier You’ll Get

33. Chapter 25: Opportunities to Find Prospective Customers Are Everywhere—You Just Have to Look

34. Chapter 26: The Best Feedback from Potential Customers Comes from Meticulous Interviews

35. Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses

36. Chapter 28: Keep Interviewing Customers until You Find a Migraine Problem Worth Solving

37. Chapter 29: People Can’t Help Themselves from Sharing When You Bring Up a Migraine Problem

38. Chapter 30: Stay Objective in Your Interviews Whether You Are Getting Good or Bad News

39. Chapter 31: Nothing Else Matters until You Can Prove That Customers Want Your Product

40. Chapter 32: Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go

41. Chapter 33: Luck Is Not a Good Strategy for Poker or Business—It’s the Outcome of a Good Strategy

42. Chapter 34: To Prove Demand, Find the Shortest Path to the Ultimate Customer Action

43. Chapter 35: Prepare for Bad Luck by Building Up Reserves

44. Chapter 36: Fear and Inaction Are the Two Greatest Threats to Your Business Idea

45. Chapter 37: Understand Your Tendencies On Tilt So That You Can Compensate for Them

46. Chapter 38: There Is No Mistaking It When You Uncover Migraine Problems Worth Solving

47. Chapter 39: Get Comfortable with Being Wrong

48. Chapter 40: Don’t Go All-In without Confirming Your Assumptions through Smaller Bets

49. Chapter 41: Second Chances Are Rare—Make Sure You Get It Right the First Time Around

50. Chapter 42: Even When You Find a Migraine Problem, Crafting a Solution Requires Vigilance and Readjustment

51. Chapter 43: Don’t Commit All-In until You Prove That Customers Want Your Product and There’s a Business Model to Support It

52. Chapter 44: The Strength of Your Initial Idea, or Starting Hand, Is Always Relative

53. Sam’s Journal

54. Acknowledgments

55. About the Author

56. End User License Agreement