راهنمای کاربردی حراج‌های الکترونیکی در تدارکات: چگونه اثرگذاری را با منبع‌یابی و مذاکره‌ی الکترونیکی به حداکثر برسانیم ۲۰۲۱
A Practical Guide to E-auctions for Procurement: How to Maximize Impact with e-Sourcing and e-Negotiation 2021

WINNER: 2021 Plume d'Or - Grand Prix ACA-Bruel Award.

A Practical Guide to E-Auctions for Procurement provides guidance to procurement professionals on how to realize the potential of e-auctions.

Now is the time to optimize your e-negotiation strategy using key insights from the author Jacob Gorm Larsen, who is responsible for one of the most successful and award-winning e-sourcing programs in the world.

A Practical Guide to E-Auctions for Procurement presents a proven process for developing an e-auction and e-negotiation strategy, along with a catalogue of change management initiatives for securing buy-in internally in the organization. The different e-auction formats and benefits are explained in detail and demonstrated with practical examples, templates and advice that can be adopted by the reader.

Jacob and the team at Maersk are at the forefront when it comes to developing robots that execute e-auctions from end-to-end and are kicking off a transformation that will fundamentally change how we consider e-auctions and negotiations. In addition, with learnings from more than 10,000 e-auctions globally, this is the book for those in procurement looking to implement, deliver and maintain a thriving e-auction program.