استراتژی نوین شرکتی: دیدگاه‌های جهانی ۲۰۰۷
Contemporary Corporate Strategy: Global Perspectives 2007

1. Routledge Studies in International Business and the World Economy

2. Contents

3. Tables

4. Figures

5. Contributors

6. Preface

7. Acknowledgements

1 Globalisation and the multinational enterprises’ corporate strategy in the third millennium

2 Growth and innovation strategies in global competition

3 Determinant factors of the entry mode choice in diversification moves

4 A meta-analysis of organisational innovation

5 Global ethical challenges and multinational enterprises strategic responses

6 Strategic alignment of information systems development

7 Effective global negotiation strategies for corporate managers and leaders in the third millennium

8 Strategies of multinational enterprises of small economies

9 The merger phenomenon in higher education

10 Effective corporate strategies for implementation of quality management in service organisations

11 Adaptation of Polish hospitals to radical environmental change

12 Evolution of structure and strategy of the Turkish automobile industry

13 The effects of causal ambiguity on firm performance

14 A firm’s strategic orientation and performance

15 Strategies for best practice in project management

16 Organisational size, distinctive competencies and performance

17 Strategies for developing an excellence paradigm of intraorganisational marketing culture and quality management

18 Effective strategies for conflict management

19 Managing the potential conflict with an external advisor within the acquisition process

20 Managing innovation and learning in dynamic environments

28. Index