رفتار مصرف‌کننده آنلاین: نظریه و پژوهش در رسانه‌های اجتماعی، تبلیغات و خرده‌فروشی آنلاین ۲۰۱۲
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail 2012

1. Cover Page

2. Half Title Page

3. Title Page

4. Copyright Page

5. Dedication

6. Contents

7. Foreword

8. Preface

9. About the Editor

10. About the Contributors

11. Section I Consumers’ Online Identity

1. Snapshots of the Self Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls

2. Source Characteristics in Online Shopping Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?

3. Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds

15. Section II Social Media, Blogs, and Privacy Issues

4. Managing new Media tools for Brand Management in Social Media

5. Consumer Activism Through Social Media Carrots Versus Sticks

6. Authenticity in online Communications examining Antecedents and Consequences

7. Web 2.0 and Consumers’ Digital Footprint Managing Privacy and Disclosure Choices in Social Media

20. Section III Online Advertising and Online Search Behavior

8. Viewer Reactions to Online Political Spoof Videos and Advertisements

9. Advertising Versus Invertising The influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships

10. Male Consumers’ Motivations for online information Search and Shopping Behavior

24. Section IV e-Tail Consumer Behavior and Online Channels

11. Exploring Hybrid Channels from the Customer Perspective offering Channels that Meet Customers’ Changing Needs

12. Consumer Trust and Loyalty in e-Tail

13. Toward a Theory of Consumer Electronic Shopping Cart Behavior Motivations of e-cart Use and Abandonment

28. Author Index

29. Subject Index