پرده‌برداری از دنیای مد: کسب‌وکار، فرهنگ و هویت در پر زرق‌وبرق‌ترین صنعت ۲۰۱۲
Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry 2012

1. COVER

2. CONTENTS

3. LIST OF FIGURES

4. LIST OF TABLES

5. PREFACE

6. INTRODUCTION – THE SIX PRINCIPLES OF FASHION

1 THE AFFIRMATION PRINCIPLE – FASHION, BETWEEN THE INDIVIDUAL AND SOCIETY

2 THE CONVERGENCE PRINCIPLE – THE CENTRALIZATION OF TRENDS

3 THE AUTONOMY PRINCIPLE – THE EMERGENCE AND DYNAMICS OF STYLES

4 THE PERSONALIZATION PRINCIPLE – FASHION AND ITS PROFESSIONALS

5 THE SYMBOLIZATION PRINCIPLE – THE POWER OF SIGNS AND MEANINGS

6 THE IMPERIALIZATION PRINCIPLE – HOW FASHION BECAME SYSTEMATIZED

13. CONCLUSION

14. NOTES

15. REFERENCES

16. INDEX