استراتژی برندهای آسیایی (ویرایش و به‌روزرسانی‌شده): ایجاد و حفظ برندهای جهانی قدرتمند در آسیا ۲۰۱۶
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia 2016

1. Cover

2. Title

3. Copyright

4. Contents

5. List of Figures and Tables

6. Consulting and Speaking Enquiries

7. Foreword

8. Preface and Acknowledgments

1 Introduction

2 Branding – The Driver of a Successful Business Strategy

3 Transforming How We Understand Asian Cultures and Consumers

4 Asian Country Branding

5 Celebrity Branding in Asia

6 Asian Brand Strategy

7 Successful Asian Brand Cases

8 Aspiring Asian Brand Cases

9 Ten Steps to Building an Asian Brand

10 Asian Brands Toward 2020 – A New Confidence in the Boardroom

11 Conclusion

20. Appendix A: Interbrand Brand Valuation

21. Appendix B: Interbrand’s 2014 Best Global Brands

22. Notes

23. Index