تصمیم‌گیری مبتنی بر استراتژی: راهنمای اجرای استراتژی رقابتی ۲۰۱۵
Strategy-specific Decision Making: A Guide for Executing Competitive Strategy: A Guide for Executing Competitive Strategy 2015

1. Cover

2. Half Title

3. Title Page

4. Copyright Page

5. Table of Contents

6. List of Figures and Tables

7. Preface

8. Acknowledgments

9. A Note to Instructors, Students, and Managers

10. Cohesion Case: Gelle’s Building Products

1. Managing by Competitive Strategy

2. Competitive Strategy

3. Strategy-Specific Decision Making

4. Performance-Based Measurement Systems

5. Implementing the Strategy: Downstream and Upstream Analysis

6. Strategy-Specific Decisions and Management Control Systems

7. From Value Proposition to Outcomes

8. Performance Measurements and the Multiple Products Firm

9. Leadership and Strategy-Specific Decision Making

20. Appendixes

21. Cases

22. Bibliography

23. Index