مدیریت آموزش و علم مدیریت ۲۰۱۵
Education Management and Management Science 2015

1. Cover Page

2. Halftitle Page

3. International Research Association of Information and Computer Science

4. Title Page

5. Copyright Page

6. Table of contents

7. Preface

8. Organizing committee

9. The psychological research on the value of music education

10. Strategic positioning and thought of the rise of coastal trough region in new age-a case study on the coastal regions in Yancheng of Jiangsu

11. FDI, Total Factor Productivity and income gap-the evidence from Jiangsu Province

12. To strengthen the construction of college finance informationization, and raise the level of financial management in colleges and universities

13. Analysis on the asymmetric pricing behaviors of large retailers based on two-sided markets

14. Construction and practice of multi-dimensional financial aid system oriented to post-1990s generation in financial difficulties―a case study of College of Hydrology and Water Resources, Hohai University

15. Explore new accounting standards and the quality of accounting information

16. Exploration of cultivating research students in excellent course construction

17. The effect and existing problems of nursing skills training in specialized secondary schools of Hebei province

18. Research on the relationship between fashion culture and ideological and political education for the youth in China

19. Research on occupational burnout of female employees in Chinese beauty industry

20. Public watercolor art curriculum teaching method in science and engineering universities

21. The use of derivatives, corporate risk management and firm financial performance: Evidence from non-financial listed companies in Zhejiang province, China

22. Evaluation of Chinese cattle and sheep industry’s subsidies policy

23. The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (I)

24. Improvement of teaching method for petroleum industry introduction to improve the learning interest of non-professional student

25. Review of Counterproductive Work Behavior of the new generation employees

26. Adhere to the scientific development and construct technician cradle―the connotation construction and practical exploration of the adult vocation skill training center of Shanghai Second

27. Current situation, problems and solutions of highly skilled personnel training mode through school-enterprise cooperation

28. Adult students’ self-regulated learning ability evaluation research

29. Characteristics of general education in Taiwan’s universities and the inspirations to the universities in the Mainland

30. A new model of forecast enrollment using fuzzy time series

31. The application of 3D technology in vocational education

32. Reform practice of cooking in higher education―take Sichuan Tourism University as an example

33. The support environment mechanism of clusters ecosystem

34. Exploration of the path construction of brand of building equipment group in Guangxi province

35. Group AHP and evidential reasoning methods in the evaluation of green building

36. A Multi-Transactions-Oriented Interface Management Model

37. The curriculum design of EM in the major of ME of the USA and its enlightenments

38. The great significance and implement methods on university students’ sports spirit cultivation

39. On curriculum development of vocational college teacher training

40. Research on integral social planning for age accommodated community

41. On the aid of sentence modification to enhance non-English majors’ grammatical proficiency in writing

42. Construction of aesthetic education objective in physical education

43. Preparation of lesson plans in higher education

44. The analysis of external factors about sports marginalization of migrant workers in China

45. Networked movie courseware theoretical exploration and development model research

46. The influence of emotional intelligent and adversity quotient on job motivation: An evidence case from insurance company

47. Break through the traditional model and create a new way of teaching

48. Teaching experience on the stability design of portal frame

49. The market concentration research of jujube processing industry in Hebei province

50. The governance of higher education in the era of big data

51. Study on the application of smartphone technology in college education

52. The influence of meta-cognitive strategies on English acquisition from private universities in China

53. The reform of Mechanical Principle teaching for cultivating outstanding mechanical engineers

54. Research on the development of Chinese higher education based on fractal theory

55. Interpreting Starbucks’ image-creating and its functions in Chinese markets: A semiotic perspective

56. Reform and practice in teaching data structures

57. An analysis on negative transfer of native language in second language acquisition

58. Deepening the graded teaching reform in higher mathematics

59. Strategies of pragmatic distance embodied in non-English majors’ English writings

60. Research and practice on Industry-University-Research collaborative training mode for innovative talents of forestry engineering specialties

61. Analysis of FDI spatial aggregation trend in the western region

62. Teaching exploration and students’ innovative ability training based on “Testing Technology” course

63. Research on construction of public relations laboratory

64. Connotation, investigation, methods and evaluation of international economic and trade major higher education internationalization

65. The cultivation of language communication skills of students majoring in design

66. The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (II)

67. Based on the project of independent interaction open-ended engineering training teaching mode of reform and research

68. Study on the modes of resource integration and utilization of foreign schools and enterprises

69. Information overflow from futures and spot markets to underlying assets: An empirical analysis based on China’s copper industry

70. Study of the construction of personalized college English teaching system based on investigation of learning needs

71. Research on instrument and equipment information management platform of testing laboratory

72. The investigation and analysis of college students’ ESP autonomous learning

73. Application of AHP in graduate enrollment target allocation for instructors

74. Measuring impatience: Experiments of intertemporal choices

75. Research on the experimental teaching content and structure of business administration

76. A new management model of university scientific research funds based on the BSC

77. On risk evaluation index system of carbon finance in commercial banks in China

78. On the translation teaching reform based on Project-Based Learning

79. Research and practice on double-tutor system in undergraduate cultivation for Food Science & Engineering

80. An empirical study on college students’ mobile assisted English learning

81. English teaching method reform seen from the perspective of students

82. The problems and countermeasures of “micro-class” from the point of view of cognitive psychology

83. Research and practice of practical teaching mode of core example through teaching

84. From incremental innovations to really new innovations: On the development of modern Chinese ink paintings

85. Agricultural economics case teaching and effectiveness evaluation based on Markov chain

86. Thinking about the transformation of application-oriented undergraduate colleges into applied technology colleges

87. Research on international business talents cultivation of innovative thinking

88. On the multimodal evaluation in Business Spoken English Course

89. Study on personnel training modes for engineering majors based on credit system

90. Service links in the global value Chains and the Sino-US trade imbalance

91. Study on factors which influence CEO turnover in SOEs-the moderating effect of CEO power

92. Survey on rural middle school English education in Shaanxi-a case study of Shanyang No. 2 Middle School

93. Research on the teaching reform of the SEE training

94. Analysis of road network accessibility demand based on different service objects

95. A comparison of second language teaching methodology content-based instruction vs task-based instruction

96. The exploratory examination of the teaching methods of business communication

97. Training way of ethnic education characteristic on border areas in Yunnan, China

98. Reform and practice of teaching system of VC++ practice course based on CDIO

99. Construction experience of teacher team of mining engineering major

100. The influence of traditional culture on the safety of production

101. Present situation and causes analysis of male early childhood teachers’ professional identity in dilemma

102. The trade effects of the US producer services investment in China

103. IAT application in technical translation

104. Research on moral education curriculum of the elementary schools in China

105. Genre awareness in L2 reading and writing at the college level: A case study

106. Ideas on China’s foreign trade talent demand and teaching reform of international trade specialty

107. Study on the capacity of the quantity of agricultural labor force in urban-rural area in China

108. Empirical study on the operating performance of Chinese military quoted companies

109. Financial performance evaluation on medicine-listed companies based on factor analysis method

110. Discussion on physics teaching innovation: Taking Coulomb’s law as an example

111. From flipped classroom to physics teaching

112. Research on community-based family education guidance for mobile children school of education

113. Flipped classrooms and bilingual courses

114. The inspiration of the American moral education in university

115. Framing global brands: Frame alignment strategies on legitimacy in host country markets

116. The relationship between the primary school enrollment and economic growth speed in Hubei province

117. Competitive advantage and dynamic adjustment of capital structure

118. Implications of Paired Reading Schema for China’s foreign language teaching

119. Environmental regulation and the evolution of industrial structure

120. Incorporating soft skills in software curriculum construction

121. Cultivating local university mechanical specialty undergraduates’ innovative ability relied on discipline competitions

122. Differences between Chinese and Western ethics based on The Joy Luck Club

123. Regulation of Internet Investor Relations: A comparison between USA and China

124. Analysis of ‘pyramid-shaped’ undergraduate training system: Based on cultivation of excellence accountants (financial managers)

125. A study on improving college students’ creativity by constructing “innovation centers”

126. How does the establishment of CAFTA affect CO2 emissions of China?

127. On Outward Bound for college students conducted by China University of Geosciences (Wuhan)

128. A survey of current status of self-efficacy concerning college students’ emotion regulation

129. The exploration of the integrated teaching mode of interpretation under the perspective of Piaget’s theory of cognitive

130. Does export growth increase CO2 emissions of China?

131. Tourism informationization teaching design and practice of tourism management professional in university

132. Leave career predicament, promote self-improvement-to reduce the college teaching secretaries’ decompression

133. Large shareholders’ participation, issuing discount and tunneling in private placement

134. Constructing the practical teaching platform of the pan-engineering and whole process to develop the excellent engineers in frontline of production

135. Operating mechanism construction of university technology transfer organizations

136. The analysis on cognition and behavioral intention of adventure tourists to Chengdu

137. Impact of risk propensity and entrepreneurial self-efficacy on entrepreneurial intention

138. A research on approaches and methods of cultivation of the professional core competence for higher vocational colleges

139. Can investors’ attention affect earnings management? Evidences from China

140. Exploration of the effectiveness strategy in university physical education

141. Research on safety and appliance of mobile-phone QR code payment tool based on QFD

142. Analysis on using performance and optimization of excellent resource-sharing course

143. The research and practice of the undergraduate graduation design based on the national excellent engineers training plan

144. Evolution and introspection on the allocation of resources in higher education since the founding of new China

145. Influencing factors of MICE tourism based on experience economycase of Guilin in China

146. Diversified cultivation for cultural awareness in college English teaching

147. Influence on English translation caused by culture difference between China and the West

148. Themes of education philosophy in modern society

149. Graphic design and visual processing of computers

150. Ideas and advantages of Sino-foreign cooperative education

151. Exploration for new rural social pension insurance system in China

152. Cultivation of vocational students’ English practical ability based on multimodal theory

153. Construction design and maintenance measures for underground concrete construction

154. Computer information safety analysis based on the network database data storage principle

155. Advantages of integration of multimedia network and interactive English teaching

156. Strategy of college students’ psychological health education based on position requirements

157. Legislation principles and operation efficiency of European and American ecotourism

158. Strategy of e-commerce development in chinese clothing retail

159. Evaluation index system and model for the construction of school ethos in university classes

160. Relationship between innovation training of social sports instructors and ecological sports

161. Dividend policy and corresponding stock market reaction in China

162. Analysis on creativity application in painting teaching

163. Cooperative marketing game based on industrial cluster

164. The analysis of wisdom for Chongqing tourism public information service system

165. Application of humanistic management in sports clubs

166. Education mode of applied innovative talents in higher vocational medical colleges

167. Cultural governance mode of response mechanism and national identity of ethnic-minority sport culture policy

168. Function and value of cultural communication in national folk sports events

169. Author index