غذا و بازاریابی تجربی: لذت، بهزیستی و مصرف ۲۰۱۹
Food and Experiential Marketing: Pleasure, Wellbeing and Consumption 2019

1. Cover

2. Half Title

3. Series Page

4. Title Page

5. Copyright Page

6. Table of Contents

7. List of illustrations

8. Preface

9. List of contributors

1. Introduction to the experiential pleasure of food: How does pleasure advance consumer wellbeing and promote healthy eating behaviors?

2. From food services to food experiences: Eating, wellbeing, and marketing

3. Food consumer trends: food experience, pleasure, and policy in the United States: Emerging trends to watch for in American food consumption for researchers, policymakers, and consumers

4. TV cuisine therapy through narrative cooking programs: How does culinary journalism contribute to food pleasure and wellbeing?

5. Cultural pleasures of eating and healing: Contributions to food wellbeing

6. The coffee-drinking experience: Contributions to pleasure, wellbeing, and consumer engagement

7. The method of creative ethnography: Exploring food consumption and pleasurable experiences

8. Cooking, food experiential learning, and connectedness: Food wellbeing construction from Lebanese villages

9. Exploring bicultural (Japanese and American) food experiences: Food aesthetic, pleasure, and wellbeing

10. Food storytelling, pleasure, and wellbeing: Narratives from food cultural experiences

11. Fusing East with West: How Asian epicurean experience evolves and embraces wellbeing

12. The food gastronomy experience: A French perspective on food wellbeing

13. Food shopping experience on the periphery of the supermarket: A social media-afforded quest for Whole30-compliant foods and wellbeing

14. Hungry eyes: How food porn affects wellbeing

24. Index