افسانه‌های استراتژی: رفع تصورات غلط و ارائه یک استراتژی موفق ۲۰۲۲
Myths of Strategy: Dispel the Misconceptions and Deliver a Winning Strategy 2022

1. About the author

2. Introduction

3. MYTH 1  You should look to the best for inspiration

4. MYTH 2  Strategy is very different from the sciences

5. MYTH 3  The most successful strategies are carefully planned

6. MYTH 4  Success is essentially about talent

7. MYTH 5  It is impossible to think strategically in an environment of volatility, uncertainty, complexity and ambiguity

8. MYTH 6  Direct aim is the best way to attain goals

9. MYTH 7  Firms achieve higher performance when they adopt a raison d’être

10. MYTH 8  Having a corporate social responsibility strategy is bad for performance

11. MYTH 9  The best strategy is to set up an attractive business and try to beat competitors

12. MYTH 10  In most firms, costs are too high

13. MYTH 11  In the digital era, having the best or cheapest product is enough for success

14. MYTH 12  A firm must address its weaknesses before it develops its strengths

15. MYTH 13  Business success depends primarily on a firm’s capabilities

16. MYTH 14  The best business leaders are visionaries

17. MYTH 15  Businesses benefit from hiring stars

18. MYTH 16  Interviews are the best technique for selecting new employees

19. MYTH 17  A good strategy is enough for success

20. MYTH 18  It’s easy to drop a strategy that has failed to deliver

21. MYTH 19  Boards of directors are willing to challenge bad strategy decisions

22. MYTH 20  Innovation requires state-of-the-art technologies

23. MYTH 21  To innovate, businesses need experts

24. MYTH 22  Always listen to customers

25. MYTH 23  Innovating means offering customers new products or services

26. MYTH 24  Businesses innovate more when they have more resources

27. MYTH 25  Business leaders have a long-term outlook

28. MYTH 26  It is impossible to reconcile the long term and the short term

29. MYTH 27  A firm that’s improving is headed for success

30. MYTH 28  Change is always good for businesses

31. MYTH 29  The first thing to do in a recession is cut costs

32. MYTH 30  Process management improves performance

33. MYTH 31  Mergers and acquisitions create value for shareholders

34. MYTH 32  Outsourcing is good for firms

35. MYTH 33  Adopting management fads is pointless

36. MYTH 34  Financial analysts like firms that have an original strategy

37. MYTH 35  Consultants always help improve performance

38. Index