نقطه عطف: موفقیت در تحول سازمانی ۲۰۲۰
The Pivot Point: Success in Organizational Change 2020

The source of the problem is not so much the new, but the threat of the loss of the old. Resistance to change is often grudgingly accepted as an unavoidable challenge for organizations striving to remain competitive in the global marketplace. However, NOT ONE of the existing change methodologies has recognized, integrated, or even mentioned the true origin of the term Resistance. How can your organization avoid the 70% organizational change failure rate that has plagued change initiatives for more than 15 years? Is there an organizational change tool that will predictably and measurably improve the overall success rate? Drs. Victoria (Jr.) and James (Sr.) Grady have uncovered the answers! The Pivot Point presents the verdict in two easy to read sections: The Pivot Point provides an explanation, not an excuse, for an organizational change failure rate which has continued to hover near 70% for 15 + year. The Pivot Point highlights the steps to measure, track, and proactively intervene to maximize change success. The Pivot Point introduces information that will enhance, not replace, existing methodologies currently implemented by change agents and consultants.