رهبران چگونه سخن می‌گویند: قواعد ضروری برای تعامل و الهام‌بخشیدن به دیگران ۲۰۱۰
How Leaders Speak: Essential Rules for Engaging and Inspiring Others 2010

Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They’re being judged on their presentation skills. In today’s communication-saturated age, the ability to address others effectively has become the essential mark of a leader.

How Leaders Speak covers the seven keys to speaking like a leader: preparation, certainty, passion, engagement, and commitment. It’s a personal handbook for planning and conveying presentations that will engage and inspire others, from overcoming nervousness to handling difficult questions from listeners.

How Leaders Speak: Getting Ready to Present:

• Know Your Audience
• Find and Create The Nugget (something your audience doesnt know)
• Make a Video Rehearsing your Presentation
• Be Prepared for Anything
• Don’t Rely on PowerPoint (have a print out as well )
• Test your Technology
• Have a Checklist of Materials Before You Leave the Office
• Pre-Presentation Jitters are a Good Thing!
• Know Your Environment Beforehand (schedule a run through the day before)
• Eat and Drink Lightly Just Before Your Presentation

How Leaders Speak: During Your Speech

• Have Water Handy
• Keep Language Short and Simple
• Have Your Speech Printed at the Top of Your Page To Keep Eye Contact Connected
• Most Nervousness Doesnt Show
• Draw in Your Audience Via Names and Anecdotal Info
• Ask Questions to Involve Your Audience (and to Relieve Pressure)
• Speak with Passion!