خودِ واقعی بودن: چگونه برند شخصی و اعتمادبه‌نفس خود را بسازیم ۲۰۱۹
Being You: How to build your personal brand and confidence 2019

How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that’s easy to say, it’s much harder to actually do.

Written by Maggie Eyre, an internationally recognized expert in personal presence and leadership motivation, Being You will teach you everything you need to know about personal branding. Whether you are the leader of an organization or team, engaged in creative work, searching for a new career, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book provides you with a complete toolkit to developing a confident personal brand – both face-to-face and online.

Illustrated with stories and case studies from some of the world’s biggest personal brands, Being You is practical, authoritative and inspirational. It’s your definitive guide to personal branding in the 21st century.