ارتباطات متقاعدکننده برای رهبران علم و فناوری: نوشتن و سخن گفتن با اعتمادبه‌نفس ۲۰۲۲
Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence 2022

Explore this insightful guide to the development of persuasive leadership skills perfect for students and managers in technical fields

Many technical managers receive little or no training in the persuasive arts. Though technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own.

Written in a highly readable and entertaining style, this book goes beyond the scope of a standard textbook on persuasive communication. Its practical lessons illustrate the techniques of effective scientific and technical writing while emphasizing values-based leadership for a more just, inclusive, and sustainable world, a theme that seems particularly pertinent during these times of multiple crises, misinformation campaigns, and science denial.

The distinguished speaker and author explores the broader importance of language and explains various techniques for expanding your expressive range and your professional influence. He will also teach you methods for conveying information clearly and precisely as well as in ways that inspire and leave a lasting impression.

You will also benefit from:

• A thorough introduction to knowing and connecting with your audience, using voice, tone, and point of view for results, and engaging your reader with compelling openings
• An exploration of explaining complex technologies clearly, succeeding with challenging writing assignments, and applying a variety of persuasive strategies for agile responses to a rapidly changing world
• An examination of speaking effectively while thinking on your feet, including how to create a safety net and how to recover from momentary lapses
• Easy-to-remember guidance on avoiding common language errors that might undermine your credibility or, worse yet, make people stop listening to you

Perfect for undergraduate and graduate students in scientific and technical fields such as engineering, geology, botany, climatology, and epidemiology, Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence will earn a place in the libraries of technical managers and leaders who seek to better connect with their audiences.