تبلیغات برای کودکان: جهت های جدید، رسانه های جدید ۲۰۱۴
Advertising to Children: New Directions, New Media 2014

1. Cover

2. Title

3. Copyright

4. Content

5. List of Tables and Figures

6. Notes on Contributors

1 Introduction

2 Do Very Young Children Understand Persuasive Intent in Advertisements?

3 The Development of Children’s Scepticism About Advertising

4 Commercial Food Promotion to Children

5 Alcohol Advertising and Young People

6 Advertising to Children in China

7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children

8 The Family’s Role in Children’s Interpretation of Advertising

9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising

10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness

11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages

12 The Influence of Advergames on Children’s Consumer Choices and Behavior

13 Conclusions

20. Index