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Lateral Thinking for Every Day: Extraordinary Solutions to Ordinary Problems 2023

1. Praise for Lateral Thinking For Every Day

2. Lateral Thinking for Every Day

3. Contents

4. About the author

5. Introduction

6. The basics

01 What is lateral thinking?

02 The dangers of conformity

03 Fight the menace of groupthink

04 Contemplate the opposite

05 Break the rules

06 Think like an outsider

07 Ask dumb questions

14. Historical examples

08 Seven companies that switched

09 Why do experts reject new ideas?

10 Fly, crash, adapt

11 We need to listen to contrarian thinkers

12 Lateral thinking at war

13 Protect the parts that are not showing hits

14 Lateral thinking in architecture

15 When something unexpected happens, get curious

23. Lateral thinking tools and everyday hacks

16 How to use the Six Thinking Hats

17 The Disney Method for creative ideas

18 Use the three Greeks to improve your powers of persuasion

19 Where do innovative ideas come from?

20 The Six Serving Men

21 Games that can boost the brain

22 Riddles to make you think laterally

23 The Random Word method

24 Similes displace your thinking

25 Roll the Dice

26 Lateral thinking puzzles

27 Go for quantity of ideas

36. Practical tips and everyday hacks

28 Force yourself to think outside the box

29 Ways to be more spontaneous at work

30 Replace logic with emotion

31 The open-minded quiz

32 Ten things to do when you are stuck

33 Improve your powers of persuasion

34 Think like a criminal

35 Memory technique: Pegging a List

36 Memory technique: The virtual journey

37 Better a giraffe than a zebra

38 Messy beats tidy

39 Mix with more creative people

40 Questions to ask yourself after a setback

41 Lateral thinking in mathematics

42 Beware these cognitive biases

52. Lateral thinking at work

43 Get someone else to do the work

44 Repurpose your product

45 The founding of Google

46 Tony Hsieh – the remarkable cultural innovator at Zappos

47 Turn a weakness into a strength

48 Move the kettle!

49 Focus on the opportunity, not the problem

50 Music without music

51 Lateral marketing: The benefits of being outrageous

52 Lateral marketing – Topical mischief

53 Transplant an idea

54 Café culture

55 What’s cooking?

56 Weird combinations

57 What if your boss is risk-averse?

58 Become an ideas carrier

59 Go back to the future

61 Experiment, experiment, experiment

62 Welcome failure

72. Lateral thinking in society

63 Cool lateral ideas

64 Lateral thinking in the fight against crime

65 A lateral way to expose war crimes

66 Acknowledge the value of ignorance and doubt

67 Lateral thinking in nature

68 Lateral thinking in art

69 Remote collaboration

70 Mental health hacks

71 Summary and conclusions

82. Answers

83. Copyright