بازاریابی کارآفرینی برای کسب وکارهای کوچک و متوسط ۲۰۱۵
Entrepreneurial Marketing for SMEs 2015

1. Cover

2. Title

1  Introduction

2  The Nature of the Small and Medium-Sized Enterprise

3  Small Business Owners and Their Environment

4  Entrepreneurial Cognition and Learning

5  Growth Strategies within an SME Context

6  The Role of Structured Marketing Information in SMEs Decision-Making

7  Internationalisation Strategies

8  Value Propositions: How to Build SMEs Offering

9  Pricing and Distribution Decisions in a Context of Low Distribution Capacity

10  Building Brands in SMEs

11  Supply Chain Relationships Management: SMEs Partners

14. Notes

15. Bibliography

16. Index