مدیریت رویداد: اصول و عمل ۲۰۲۲
Events Management: Principles and Practice 2022

1. Cover

2. Title Page

3. Contents

1 Introduction to Events Management

2 Events Destinations Management

3 Event Entrepreneurship

4 Human Resource Management

5 Financial Management in the Events Industry

6 Costing, Pricing and Capital in the Events Industry

7 Project Management and Financing

8 Risk Management and Safety

9 Event Sponsorship

10 Marketing, Communications and Public Relations

11 Brand Co-creation and Social Media

12 New Multimedia Technology for Events Organisers

13 Events Assessing, Planning and Monitoring

14 Event Logistics

15 Event Production, Design and Lighting

16 Crowd Control and Crowd Dynamics

17 Expos, Conferences and Conventions

18 Sustainable Festivals and Events

19 Long-Term Legacy and Impacts

20 Sport Events

21 Evaluation and Impact of Events

22 The Future of the Events Industry

26. Case Study 1.1: Events Industry Analysis

27. Case study 1.2: 2018 Golf Ryder Cup, in Saint-Quentin-en-Yvelines, Paris, France

28. Case study 2.1: The Bradford Festival

29. Case study 2.2: Notting Hill Carnival

30. Case study 3.1: Women-owned businesses are proliferating in the United States

31. Case study 4.1: Event manager job role description

32. Case study 5.1: Financial benefits of the Russia FIFA World Cup 2018

33. Case study 5.2: Organisation Committee for the Olympic Games (OCOG)

34. Case study 6.1: Leeds West Indian Virtual Carnival 2020

35. Case Study 6.2: Cost of hiring a stage

36. Case study 7.1: Event management media sector case study

37. Case study 7.2: Ticketing for Tokyo Olympics 2020

38. Case Study 8.1: Solidays Music Festival, Paris, France

39. Case Study 8.2: The Ninth Wave, Shanghai, China

40. Case Study 9.1: The Benefits of Event Sponsorship

41. Case Study 9.2: Will 2020 be a watershed moment for Olympians, athletes and their sponsorship?

42. Case Study 10.1: Marketing an offline event using digital marketing

43. Case study 10.2: Samsung’s Hope for Children

44. Case study 11.1: Kensington Market Jazz Festival Rebrand

45. Case Study 12.1: Evolving event technology – a challenge in the event industry?

46. Case Study 12.2: Edinburgh International Film Festival goes digital during Covid 19

47. Case study 13.1: In the City – the UK’s International Music Convention and Live Music Festival

48. Case study 13.2: Urban Music Awards

49. Case study 14.1 BASIK Charity

50. Case Study 14.2 Olympic and Paralympic Winter Games 2018

51. Case Study 15.1: Burj Al Arab, Dubai

52. Case Study 15.2: Leeds Direct Arena Venue Design

53. Case Study 16.1: Hajj crowd disasters

54. Case Study 16.2: Hillsborough Football Stadium Disaster, Sheffield, 1989

55. Case study 17.1: The Harrogate Convention Centre

56. Case study 17.2: Top 10 exhibition venues in terms of size

57. Case Study 18.1: Tokyo 2021 takes important steps in delivering a sustainability plan

58. Case Study 18.2: Hempel Sailing World Championships Aarhus 2018

59. Case study 19.1: QEII Centre’s economic contribution

60. Case study 19.2: $350 million hole is biggest Brazil World Cup legacy for hosts

61. Case Study 20.1: Measuring the economic impact of events on host cities

62. Case Study 20.2: Legacy of Pyeongchang 2018 continues to grow

63. Case Study 21.1: 2014 Sochi Winter Olympic Games, Russia

64. Case Study 21.2: Festival de Cannes, International Film Festival, France

65. Case Study 21.3: Garorock Festival, Marmande, France

66. Case study 22.1: The future of events and exhibitions industry

67. Case study 22.2: EXPO Dubai 2020