خلاقیت سازمانی: راهنمای کاربردی برای نوآوران و کارآفرینان ۲۰۱۷
Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs 2017

1. Cover

2. Half Title

3. Acknowledgements

4. Publisher Note

5. Title Page

6. Copyright Page

7. Brief Contents

8. Detailed Contents

9. IntroductionPurpose and Design of This Book

10. About the Authors

11. Part I KnowingCreativity Knowledge to Support a 21st-Century Innovator

12. Chapter 1 Innovation WiredYou Evolved to Create

13. Chapter 2 How to Survive and Thrive in an Era of Innovation and Change

14. Chapter 3 What We Know About Creativity

15. Chapter 4 The Practical Benefits of CreativityBecoming an Innovation Asset

16. Part II DoingProven Practices for 21st-Century Innovators

17. Chapter 5 ThinkHow to Improve Your Fundamental Capacity to Think in Creative Ways

18. Chapter 6 UnderstandThe Power of Observation and the Importance of Problem Definition

19. Chapter 7 IdeateWays to Visualize and Generate Breakthrough Ideas

20. Chapter 8 ExperimentStrategies to Develop and Validate the Best Solutions

21. Chapter 9 ImplementGaining Buy-In and Driving Change

22. Part III BeingWays to Sustain Yourself as a 21st-Century Innovator

23. Chapter 10 The Emotionally Intelligent Leader

24. Chapter 11 Sustaining Your CreativityLearning to Defy and Transform the Crowd

25. Index