مهم این نیست چه می‌گویید، مهم این است چگونه می‌گویید: رهنمودهای آماده برای استفاده در سخنرانی‌ها، نطق‌ها و سایر موقعیت‌های سخنوری، بزرگ و کوچک ۲۰۲۴
It’s Not What You Say, It’s How You Say It: Ready-to-Use Advice for Presentations, Speeches, and Other Speaking Occasions, Large and Small 2024

The renowned speaking coach offers step-by-step advice on how to prepare and deliver speeches that communicate your ideas and win over audiences.
Why do some speakers succeed while so many others lose their listeners? After working with top clients for decades, executive speaking coach Joan Detz has the answers. In this engaging and comprehensive book, she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels—and virtually any situation that requires something to say.
Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you're talking to one or one thousand. Topics include:
• Organizing your message
• Finding terrific research
• Mastering humor
• Conquering nervousness
• Handling technical glitches
• Working with other speakers
• Measuring your effectiveness
• Making the most of your voice
• Using body language
• Building audience rapport
• Tapping the power of persuasion
• And more